Digital marketing is the element of advertising which uses digital technology and web-based platforms like desktop computers, hand held devices and other digital media and systems to advertise products and services to customers in an expedited manner. This form of advertisement is gaining immense importance because of its effectiveness and fast delivery features. Due to this medium of communication, there is spread all over the globe through the Internet and emails and helps in raising brand awareness among people through various mediums. Apart, from conventional forms of advertisement, digital marketing also includes social media and online portals to promote a product or service. These platforms are increasingly becoming popular because they help a business reach new heights by just a click of a button.
The traditional way of advertising was by distributing pamphlets, press releases and yellow pages but with the advancement of the technology, marketers have used these channels to expand their horizons. Apart from conventional marketing, digital marketing includes various techniques such as search engine optimization (SEO), paid placement, banner ads, video marketing, social media marketing and multimedia marketing. Online marketing has gained tremendous momentum because of the high cost involved. Nowadays, marketers opt for pay per click (PPC) campaigns and search engine marketing (SEM) for more effective results. With the help of SEM and PPC campaigns a business can gain exposure and increase their visibility in the market.
Social media has played a vital role in modern digital marketing campaigns. There are various platforms which are used to disseminate information and data about a product and service. Facebook, Twitter, YouTube, Flicker, Delicious, StumbleUpon, MySpace are some of the most prominent social media platforms that are being used by digital marketers for advertising and promotional purposes. Banner ads, PPC campaigns, digital coupons and email promotions are some of the other means that are being used. Paid placement campaigns are generally conducted on popular sites such as Facebook. Paid placement campaigns are helpful in reaching out to the maximum number of users and hence they increase the conversion rates.
Affiliate marketing campaigns have also changed the face of traditional marketing campaigns. Through this campaign, an affiliate marketer is rewarded for promoting the services and products of another company through his/her personal website or blog. This method enables digital marketers to get closer to their target audience. Various methods such as pay per click (PPC), search engine optimization (SEO), digital coupons and email promotions are being employed by affiliate marketers.
Social media has also become one of the most popular channels in digital marketing. It allows people to communicate with each other in a more personal way. Businesses increasingly use social media to build brand loyalty and to spread the word about their products. Twitter and Facebook are two of the most popular social media channels that are being used by businesses.
Digital ads have also gained immense popularity. Digital ads allow advertisers to create print and screen advertisements in the form of banners, videos, audio clips and text. Apart from these, various digital marketing channels have created digital ads in the form of text ads, audio ads, image ads, games and software downloads. There are a number of advertising networks which help in choosing the appropriate digital marketing channel for any business. However, a smart online marketer will always choose to create unique and original content for the online platform to attract visitors and increase the chances of converting them into customers. Look for the best DC digital marketing firm!
Get more info here: https://en.wikipedia.org/wiki/Digital_marketing